Packaging Design + In-store DesignFarm Shop was founded by ArtFarm, an independent hospitality company, and began as a small luxury produce store nestled alongside their gallery in Bruton, Somerset. With a focus on high-quality, seasonal products crafted from the produce grown in and around their farm, Farm Shop quickly gained a loyal following. Its success inspired ArtFarm to expand the brand, bringing their exceptional offerings to a wider audience with the launch of a new store in the heart of Mayfair, London.
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ArtFarm approached us with a three-part brief: first, to refresh their brand (originally designed by Otherway in 2021), ensuring it resonated with a sophisticated London audience while retaining its authentic roots. Second, to future-proof the packaging system as their product ranges continued to expand. And third, to develop an exciting new gourmet ready-meal range designed for fast-paced city living.
Our approach focused on celebrating Farm Shop’s heritage while reimagining it for a new, city audience. We refined the brand identity to balance its rustic charm with a modern, luxurious edge, creating a visual language that spoke to both its countryside origins and its new cosmopolitan setting.
For the packaging, we designed versatile, scalable systems that could adapt seamlessly to new product launches while staying true to the brand’s commitment to quality and sustainability.
This refresh positions Farm Shop as a distinctive player in the high-end produce market, appealing to customers who value provenance, craftsmanship, and exceptional taste.
Part One: Packaging Refresh
Part One: Packaging Refresh
Part Two: Mayfair Store
Part Two: Mayfair Store
Part Three: For Later range
Part Three: For Later range
Following the Farm Shop brand refresh, we reimagined the packaging for their gourmet ready-meal range. Created by the chef at Roth Bar & Grill in Somerset, the dishes combine global inspiration with exceptional farm produce. Bold typography, vibrant colours and bespoke patterns bring the range to life, creating a distinctive system that elevates the at-home dining experience.
Otherway (2024)