Brand Identity + Illustration

Spooners is a bold and innovative dessert brand founded by the creator of Gü Desserts and The Coconut Collaborative. They approached us with a straightforward yet ambitious challenge: to craft a dessert brand that would stand out in the highly competitive chilled dessert market. Our mission was to deliver a name and a distinctive brand identity that would break through the noise and capture the hearts of dessert lovers everywhere.

The brand’s philosophy, inspired by the founder’s belief that "Life’s too short not to have a dessert" became the cornerstone of our creative process. We fully embraced this sentiment to develop an unapologetically joyful brand identity centered around the idea of indulgent nostalgia.
Drawing on this theme, we designed a vibrant and surreal brand world – a playful escape from the mundane routines of everyday life. The result is a brand that evokes joy and invites its customers into a dreamlike realm filled with sweetness, humour, and delight. From the bold colour palette to the immersive visual elements, every detail of the identity reflects the brand’s mission to bring happiness with every spoonful.

New products coming soon!

Otherway (2024)